Bad Copywriting Examples

Ladies and gentlemen, I give you the box for Tesco’s Blueberry Wheats: Yes, that really does say: “Breakfast is said to be one of the most important meals of the day” We all know exactly what the original copywriter wanted to say. "Bad day", in its literal blandness, didn't trigger the same reaction. Ad Copywriting Example #1 - Don't be afraid of numbers in your ad copy! Don't think that people will be put off if you mention a few figures or feature a numerical stat in your ad copy! In fact, getting specific with your data can easily help grab the attention of customers and win their trust. What about you? What’s your #1 copywriting tip? Like this? Vin has just collated the 100 best growth hacks in the world into a book and course. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action. And now, with these points in mind, let’s take a look at some real examples of visual flow. Their conclusions point to a both a mixed view of the dark-side/light-side dichotomy and a deeper explanation of why negative copywriting can be so effective: “ Positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Even once you know how to write a sales page and can do a really good job of it, it still takes an enormous amount of time to put together. Lean into the tension. The HBO page for the Generation Kill miniseries is an example of bad use of reverse type. Blah blah, write a compelling headline, know your audience, be persuasive, find your unique selling proposition, keep copy clean, blah blah blah. Each of them is a combination of informational and marketing copy. Above photo is Bad Resume Examples Pdf New Apply For Food Stamps In Ga Best posted by Senaukri. She makes over $120,000 a year. And bad copywriting touches every aspect of your business. You’ll also find eight examples for talking about these problems and tips for using them in your marketing. There’s strong, emotional language. The example given in that email is hilarious. Now you're pumped from seeing Rocky do his thing, here's a gathering of the top juicy creative copywriting examples out there to keep the inspiration flowing. Join Ian Lurie for an in-depth discussion in this video, Types of marketing copywriting, part of Learning to Write Marketing Copy. You can learn a lot by looking at bad website popup examples. 5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy July 10, 2015 by Amy Harrison 3 Comments Using a bad analogy in your marketing content is like giving a presentation while naked. Once you understand what not to do, you'll default to. 9 Ridiculously Easy Email Copywriting Tips to Triple Conversions Overnight. Historically the act of writing adverts for TV, magazines and out-of-home media, a copywriter’s responsibilities have blurred in the digital age to incorporate website writing, social media, blog and conversion copywriting. In this case, a copywriting product. ” It’s a great example of offering enough information to be helpful, but leaving enough out to where one might want some assistance. Poetry doesn’t have to rhyme. Now that I’ve shown you these formulas, you’ll see them everywhere. Website copywriting is an art of its own. hope you enjoy my blog. It seems like every week there's a new feature available in the platforms most of us are alr. Some good and some bad. It was initially designer-based, but it quickly bloomed into other creative professions (e. Source: Bad Ad Weekly. 12 Sep 2016 Copywriting gone bad: 5 mistakes you must avoid Posted at 13:07 in All , Blogging , Content Marketing , Marketing , Websites by Lindey Sudo When developing a website , some organizations overlook the importance of quality copywriting. That moron just closed this window, deleted all my emails, and went back to his corner of the internet where he can learn about “15 headline examples” and “How to write an ebook on copywriting by writing an ebook on copywriting for people who want to write an ebook on copywriting. The author asking. When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. She makes over $120,000 a year. On the other hand, if you write a sentence in the passive voice, the subject of the sentence receives the action from the verb of the sentence. Tuck into these bad boys and get inspired. Web food copywriting needs to be original and imaginative, yet still take into account online copywriting best practice and search engine optimisation. The art of selling products or raising awareness by putting the right words in the right order. Before Draper, there was Ogilvy. But it also makes it plain clear why you need to study the following 112 ad copy examples. Content strategy and copywriting are essential parts of Marketing in today's business world. You get up to 4 editorial reviews on copywriting you produce and turn in. For example, when I need to buy a new laptop and do some research to see which one I should go for, I always end up jotting down things that I don’t even know what they mean. Copywriters write such advertisements and materials with the purpose of generating leads, sales, or creating brand awareness. Another excellent way to learn how to write copy is to study examples written by great copywriters and to understand the reasons why the copywriter has chosen those particular words. If you're a copywriter, marketer or content creator looking to amplify a brand or campaign through powerful and precise wording — hit the subscribe button over on my YouTube Channel for more copywriting tutorials and tips coming your way every. I help big brands and small businesses to produce engaging, creative, clever content. Example FAQ for Powerhouse with annotations and references to 'Copywriting Made Simple', the introduction to copywriting by Tom Albrighton. Either way, you need to know the basics so you can recognize good and bad examples of the form. It's funny, one of my copywriting clients right now is a healthcare provider, and when I introduced them to the idea of subheads in their web copy, they were all about it, but alas, what they feel most comfortable with is the "Spoiler" subhead. GymIt’s website and social media content is a good example of copy impressively representing a brand’s values while solving real problems that customers face. For people who have been in the business a few years, The Copywriter’s Handbook will serve as a welcome refresher in writing clear, simple, direct copy. You can learn a lot by looking at bad website popup examples. (well, there is no bad stuff, but let’s get to the point where I tell you that you are going to have to work and all that jazz. If you want to know how you can make $1,200+ a month online from the comfort of your home – well this is your chance. Direct sales (in which case, my favourites are these) 2. Example #2 – Discourage people from clicking. Your copywriting skill will improve with practice, just like any other skill. See more information about The Creative Copywriter, find and apply to jobs that match your skills, and connect with people to advance your career. 17 Examples of Killer Copywriting. Ask to see examples of work and check out web copy. Cut through rational barriers with mini-stories. The world could actually use more modest advertising like this. Example #2 – Discourage people from clicking. Conversational copy is the future because people are no longer “buying” the old-school approach. The notes that follow are a very basic, unedited summary of the show. View all details on Copywriting course (Level 4 Diploma) course on reed. Drive service costs down and ROI up ‍ ‍ Boost agent productivity with a solution that lets agents manage multiple text conversations at once—which is all the context and intelligence they need to resolve cases and deliver an awesome customer experience, every time. The importance of grammar, punctuation and tone of voice. Conclusion. In interest of full disclosure, I am an affiliate, and will get a small commission if. This post doesn’t give any examples from fiction. (This is a specialized skill that few copywriters have). Examples would be “Open now”, “Turn to the next page” and “Read on”. Some examples of copywriter specialties are:. It seems like every week there’s a new feature available in the platforms most of us are alr. Remember: good copywriting is about incentivizing readers to take action. Good copywriting is fundamental to any business that is serious about marketing their products and services. The Good, the Bad, and the Ugly of Event Websites 4 Social Media Copywriting Tips From Grammarly (With Examples). Gone are the days of simply slapping up a site that says copywriting and content creation, Raleigh NC and ranking overnight for it. Of course, writing is subjective in nature, but there are certain blunders that are universal. Suppose you're in the market to become a great copywriter. Our SEO copywriters and our general sales writers, however, are expected to meet the same amount as you. So apart from that, the general copy is not too bad? Also, we've made a general video promo (currently on https://webinfinity. COPYWRITING 101 ff HOW TO CRAFT COMPELLING COPY 3 Copywriting is one of the most essential elements of effective online marketing. Legendary copywriter Gary Halbert. Imagine you charged a client $10,000 for a landing page and it generated them $100,000 in sales. Conversational copy is the future because people are no longer “buying” the old-school approach. Copywriters, these days, can't even write a decent meaningless tagline. Need to write or update your CV but don't know where to start? Need some inspiration for what makes a great CV? You've come to the right place. This class will provide the building blocks of copywriting, as well as tips, tricks and real examples to help you improve your copywriting. ) What Is "Good Writing"?. Cut through rational barriers with mini-stories. It’s that, for most of us, the idea of selling something is already unnerving. The Landing Page Copywriting Blueprint from KlientBoost can help. org's Sam Mallikarjunan and Experts On The Wire #043 - Peep Laja. But, if you sell in more than one language it's a powerful tool. com is an interactive contest platform where businesses host contests for all their copywriting needs, including business & product brand names, taglines and more. Readers don’t notice poor copywriting – They FEEL it. pptx), PDF File (. Content strategy and copywriting are essential parts of Marketing in today's business world. Hastily done marketing. — this article is for you. If you want to know how you can make $1,200+ a month online from the comfort of your home - well this is your chance. Here’s the final product: 5 Crucial Elements for Writing Great Social Media Posts. So this week, I'm sharing 8 examples of epic copywriting fails that you definitely want to avoid. 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs. You can see the winning treatment below and how it naturally flowed from the value proposition statement. And now it's making a comeback as brands have become publishers. Basics of Copywriting By definition, copywriting is the writing of advertisements or publicity materials. Forcing a joke creates an agonizingly awkward experience. Ah, copywriting. Carefully chosen examples will help add substance to your story, increase viability, and draw readers in. I walk around critiquing taglines, aforementioned brochures and the "today only" specials and offers. you get the idea. If a bad experience with writing a good essay before makes it is web copywriting hard to put words in sentences and to build the sentences in a logical structure, then hiring professional help is a good idea. Although it contains some traditional elements, it’s very different than blog writing, editorial writing, ad copywriting…. Once again Politicians are hard at work quashing our ability to earn a living, because it’s easier to assess fees, taxes, tolls and tariffs than it is to do their respective jobs — It’s a continued grab and waste game that needs to stop. Like most skills, writing improves the more you do it. Just Do It and Think Different were meaningless taglines, but they conquered the world for Nike and Apple. GymIt’s website and social media content is a good example of copy impressively representing a brand’s values while solving real problems that customers face. Posted on 11 January 2010 in Featured posts, Good ideas, Tips. In fact, absolute beginners can create successful, engaging copy (stay tuned for the tips below). Copywriting: Create a lead-driving guide, that will provide value to potential customers while also allowing you to collect emails and build your subscriber list. Copywriting Semester 6 Final Bad Ad Redo - Copy only AGENCIES, or PRODUCTS PORTRAYED IN THESE ADVERTISING EXAMPLES. You can also find location information for The Stephen Kimball as well as driving directions. Growing your internet business is all about content – and most of the time that means written content. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. Online Copywriting jobs, Get / Article, Work from Home If you're a new or aspiring freelance copywriter, then this post is for you. Documentary film (Denmark, 2007) The war over the ownership of creativity has been fought, sometimes literally, for nearly 1,500 years, but only since the dawn of the digital age has it come to be one of truly global scale. The following is a BAD resume! Your goal is to find different aspects of this resume that are either wrong or that you can improve upon. Good copywriting is fundamental to any business that is serious about marketing their products and services. The term “copywriter for hire” is $10. It depends what type of copywriting you're looking for: 1. The brand name for one of the world's top dating sites, Plenty of Fish, is a riff on a cliché. The B2B Copywriting Guide to 20 Common Grammar Goofs. Step 3 – Avoid rambling sentences. They asked me if I had any tips on how to tell a good copywriting client from a bad client. 7 Examples of Conversational Copywriting [VIDEO] Without the trust of your readers, not even the best marketing ideas can save you. However, this one element of your B2B online store can make or break your bottom line. So it is with website copy. 7 Copywriting Mistakes Restaurants Make With Their Websites 6 min read Even an existing website can have problems with engaging and sustaining visitors. Creating content for your new website is the biggest challenge every client faces. It’s planned. Please note that this course is located in a room with step access. Thanks for the a2a. After devouring every copywriting book he could get his hands on and studying the masters, he put his study into practice. The most famous example is the ad campaign that Claude Hopkins wrote for Schlitz. I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. From a copywriter who knows the rules, when to apply them and when to break them – this reads like an excuse from someone who’s been caught out a few times and doesn’t like being corrected. And the fewer words you use to create that image, the better. Copywriting tips. If you’re like most people, you’d probably agree that there are good feelings, and there are bad feelings. But more importantly it unveils the subtle nuances of copywriting for online ad campaigns. After all, the word “writing” is in the word “copywriting. Cite your sources. Above are just two recent bad examples. It’s also the #1 cause for delays (in my 10 years of experience). Copywriting & online biz education for coaches, consultants, & creative entrepreneurs ready to grow their empires with SOULful words that sell. Additionally, he made an excellent point. You know how to write sales copy. 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs. Surprisingly, it skyrockets again after age 30. ) I like everything about milkshakes, and in particular, I really like that neat mixer with the metal cup a “real” milkshake is made in. Here’s where to check out some online portfolio examples. The best bit is, that these examples can then be added to your portfolio and showcased to future clients. Conversational copywriting is about removing layers of friction and mistrust between a company and its customers. Ebook: Profitable Web Copy. You keep it short and simple. Writing headlines for online editorial content can be a daunting task with conflicting advise. For your business, choose relevant out-of-the-box products and use them to reach out to people. This is extremely valuable and something you just can’t get from a book! Y0u are exposed to the wide field of copywriting AWAI posts a jobs section where you can search for jobs in your area. Your headline is the most important part of your web page or sales letter. Or what a “hook” is. Like most skills, writing improves the more you do it. So when you create a free offer, you’re inviting clicks. 0 bathrooms. In letter #8 of Copywriting Genius: The Master Collection, Ted reveals his amazingly simple technique for establishing an almost instant “unbreakable bond” with the reader. That might be enough to seal the deal with some visitors. In good copy, they are both abundant. I read junk mail avidly - looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. If you want to start a freelance copywriting business, or scale your existing business with killer copy, you're in the right place. Examples would be “Open now”, “Turn to the next page” and “Read on”. Bad copy as well (so in that way mediocrity is something you should avoid): View this post on Instagram Drinking my morning coffee, reading paper and wondering that AI should already be writing copy if this is the best that humans can do. Copywriting Tips in a Nutshell… There’s a difference between merely writing words and writing effectively. Posted on 11 January 2010 in Featured posts, Good ideas, Tips. Thank you for your interest in Stephen Kimball Copywriting Website! We hope you will give us a call with any questions or comments but feel free to use the contact form below if you prefer. If your website copy sounds like this, it's time to invest in a professional website copywriter: "As one of the leading companies in the nation , [Company] is your best choice as a partner because we understand your business. In short: poor copywriting is an obstacle on every step of the way, when you're trying to grow an audience and an online business. Not bad 🙂. Be sure to take notice of not only the content of this resume, but also its aesthetics and overall presentation. As shown in the video. As hardened consumers, we tend to be skeptical about marketing claims. The original version of this story was written by Annie Rose Favreau. Bad Copywriting Is The Most Overlooked Problem In Product Design. While poor. The Winner of the Prize for Worst Piece of Copywriting Ever. Here’s where to check out some online portfolio examples. Get started with this FREE Guide to Conversational Copywriting PLUS 3 Instructional Videos. There are a dozen copywriters that don’t just talk the talk, but they walk the walk. Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions—all in just one place!. So grab your pen and get ready to make plenty of notes! Here are our top 10 Google ad. In this case, a copywriting product. Unfortunately, most business owners try to do it themselves, or slough it off on an assistant, the receptionist, or (worst of all) their sales manager. If it fails to impress, chances are they likely won't even bother with your other writing samples. Remember: good copywriting is about incentivizing readers to take action. I walk around critiquing taglines, aforementioned brochures and the "today only" specials and offers. Excerpts and links may be used if full and clear credit is given to Erica Wall and Rubber Ducky Copywriter with appropriate and specific direction to the original content. More than just a damn good copywriter Dan Mallon is one of my 'go to' writers. Basecamp's Latest Landing Page. They asked me if I had any tips on how to tell a good copywriting client from a bad client. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot. This is what it does wrong: Mostly states just the features of the house; Boring text and vague; Doesn’t paint a picture in your mind; No unique selling point; No story or history; Lack of words that sell. How to Supercharge Your Blog Page: 3 Real-life Examples. There is nothing like turning a blank page and a blinking cursor into unique, memorable copy. Online Copywriting jobs, Get / Article, Work from Home If you're a new or aspiring freelance copywriter, then this post is for you. Well, it can unless you buy our fantastic Video Script Copywriting template. Al Sears: “CoQ10’s Failure Leaves Millions Wanting” Misleading Health Copywriting Makes Us All Look Bad; FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb; 9 Red Flags for Federally Compliant Health Copywriting. 17 Examples of Killer Copywriting. How did no one spot THAT? Here are 8 cringeworthy copy fails that will have you think twice before pushing publish!. Offer examples. It contained three bad words to avoid in online copywriting, both in web content and email forms. You get up to 4 editorial reviews on copywriting you produce and turn in. Since the programming format varies from one radio station to another, a copywriter needs to be aware of both format and content to be able to offer customised solutions to clients. There’s enough information provided to give the reader context and a hook that leaves you curious about clicking through. Choosing the best form of advertising for your business is difficult, especially if you are an absolute beginner. Share On facebook. Bad Branding – 4 High Profile Examples All Businesses Can Learn From Your brand; it’s your business’s public face and reputation. Good Copy, Bad Copy. So they go to the About section. Even once you know how to write a sales page and can do a really good job of it, it still takes an enormous amount of time to put together. While living and working overseas in the automotive engineering field, I developed a love of travel, aviation, and writing. Online Copywriting jobs, Get / Article, Work from Home If you're a new or aspiring freelance copywriter, then this post is for you. It really gets you thinking about how to write perfect web copy and the psychology behind it. I am not going to name-and-shame, but I am going to share some of the disaster with you. Examples Learnings > Good copy reduces ambiguity > Good copy puts the audience first > Good copy is well-researched. 06 per click. Serve up something authentic and of good quality: Use a good copywriter. Keep in mind, many copywriters require a minimum project rate (or charge by the hour), so knowing if your budget fits within his or her range is key to getting. Pro Tip: many solo entrepreneurs default to this tone, as it’s become very common in email copywriting. Additionally, he made an excellent point. Read on, in the next few minutes we’ll explore ten examples of good copy living (and selling) out in the wild … 1. Guiding questions and examples for UX portfolio copywriting. After a few comprehensive tests I sent it back. It would be easy to go on and on with examples. If I gave you a list of feelings, you’d probably have a pretty easy time categorizing them as good or bad. Companies are seeing a 3800% ROI in their email marketing efforts. Just posted this in a damn good thread about finding the best copywriters to follow for advice and tactics (crowd’s ultimate decision: look for the gray-hairs)… thought you’d dig it: “In truth, any copywriter who’s had sustained success for several years can help you with the basics. Looking at the best Facebook ad examples is one of the fastest ways to learn about Facebook advertising. Great content and simplicity go far, especially if you're looking for industry info. For example, it costs thousands of dollars just to send out one direct mail campaign. Defined as the act of writing text for the purpose of advertising or other forms of marketing, it can be ridiculously persuasive… or really, really bad. Quality Assured (ISO Certified) We strive for customer satisfaction. I got it, now. Ah, copywriting. The ones mentioned above are some of the best blog examples that are certain to inspire you and help you take the right direction that will lead you to the success you aim. “Free” is a proven copywriting power word. Here are 7 copywriting formulas you can use to make people's eyes light up with delight instead of inspiring groans of disgust at your posts. And it’s a crying shame. ‘Discover’. If you can’t hire a copywriter for budget reasons you can learn some of the techniques by reading copywriting books. There have. I want to congratulate you and celebrate with you—and even buy you a drink if you're in the Chicago area. Suppose you're in the market to become a great copywriter. Besides a very old Sigma 17/18mm, the worst lens I ever bought was a Nikon 80-400mm VR. Like we said earlier, bigger businesses are also guilty of producing bad print ads. Source: Bad Ad Weekly. by Sam Jordan on 10/29/2013. Two examples of bad copywriting. Now I know that sounds a bit odd. 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples. This course is designed from the ground up to be short, straight to the point, and filled with real world examples. 2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Plain copy. It really gets you thinking about how to write perfect web copy and the psychology behind it. Example: “My company will arrange office space viewings and eliminate the ones that don’t meet your needs. Google’s Keyword Planning Tool, for example, is an invaluable application for any good copywriter. Cut through rational barriers with mini-stories. Drive service costs down and ROI up ‍ ‍ Boost agent productivity with a solution that lets agents manage multiple text conversations at once—which is all the context and intelligence they need to resolve cases and deliver an awesome customer experience, every time. Share On facebook. However, most of your easy to find sources of cheap content writers recruit, vet and broker the writers. They asked me if I had any tips on how to tell a good copywriting client from a bad client. The example given in that email is hilarious. Unfortunately, across every single industry, there is a bloat of mediocre. We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas. Writing a strategic report | Annual report copywriting The strategic report is the critical part of your annual report. Could you give me an example?. uk, the UK's #1 job site. Sometimes the lack of user-friendly navigation is more than enough to make us leave the site. Copywriting is broadly used for landing pages, direct mail campaigns, sales pages, printed advertising, infomercials, social media pages, and e-commerce platforms. There are a dozen copywriters that don’t just talk the talk, but they walk the walk. The formulaic. If a new website is going to hit all. Six-Figure Copywriting Careers Thanks to Their Membership in Circle of Success This program can make the difference in your copywriting business – just as it has for these successful copywriters. Thanks for the a2a. A freelance copywriter can even help you jump-start a successful article marketing campaign. Copywriting tips. However, although it can be a model for nutraceutical marketing, a few changes would make it even better. If you focus solely on the content and forget about your user, your content is basically orphaned. Copywriting examples that start from the Why Good copy is written from the heart , staying true to a company's real values. For example: Feeling Good or bad? Anger Fear Pain Shame Guilt Joy Passion Love In reality, […] Continue reading. But writing and copywriting are two very different things. Good Copy Bad Copy. Excerpts and links may be used if full and clear credit is given to Erica Wall and Rubber Ducky Copywriter with appropriate and specific direction to the original content. Tips on optimising online content for search. Example #2 - Human Rights Watch - An Industry Leader. Bad copy as well (so in that way mediocrity is something you should avoid): View this post on Instagram Drinking my morning coffee, reading paper and wondering that AI should already be writing copy if this is the best that humans can do. He's reliable, he's an idea-generator, and he's a genuinely good person. Because we're so used to seeing bad examples, it feels really good to encounter examples of content marketing writing done right. Bob Bly copywriting bad review For many years Bob Bly has been writing books about copywriting, then he pushed forward with advertising how he was going to help you make a lot of money copywriting and the books were of little value and never lived up to the claims…. The original version of this story was written by Annie Rose Favreau. "You can't take advantage of their credulity, or suggest that they're lacking in. Don't make them wait for it. Yes, you read that correctly. That’s not to say there isn’t meaningful thought leadership about content creation and copywriting. Understand when taglines and slogans are important and how to write a winner. This is why they end up in my presentations, videos or articles as laughably bad examples. (In fiction writing, subjectivity is the norm, so far fewer "rules" apply. Here’s a list of such 50 bad websites in year 2019 that will leave you shocked with surprise!. Here, we look at 40 examples. It's inevitable. , hunting; field shooting; rapid-fire). As long as the 4-Ps. Updated August 2019 Anyone who works in content marketing is used to encountering bad examples. Google’s Keyword Planning Tool, for example, is an invaluable application for any good copywriter. you get the idea. (RELATED: Learn How To Copywrite With Our (Simple) 5-Step Copywriting Formula) Two Examples Of Poor Visual Flow. Sep 09, 2019 · Best Credit Cards For Bad Credit (AR), chatbots and copywriting are three of the more interesting examples worth highlighting. Check out this example of a headline and preview snippet that builds interest. As you can see, people have varying opinions on what copywriting is and how to go about it with conversion rate optimization in mind. Once you know how to feel this worksheet out, your copy will practically write itself. Additionally, he made an excellent point. If you feel a bit vomity when you start to write your made-up sample for your copywriting portfolio, just have a look at other examples and let the words flow from there. It would be easy to go on and on with examples. But just a few minutes on Google will lead you to thousands of similar examples. What you can do, however, is use the same fundamental copywriting techniques that are present in Apple’s iOS 8 landing page to write copy that…. However, there are a lot of bad Netflix movie descriptions that hurt more than help these movies get discovered. Find words and phrases to describe clothing and apparel. Good Copy, Bad Copy.